York Street Homes

Privacy Policy

How we collect, use and protect your personal information when you use our website or book our services, and the rights you have.

Effective 1 November 2025. Last updated 29 September 2026.

York Street Homes LTD ("York Street Homes", "we", "us", "our") is responsible for the personal information described in this policy. It explains what we collect when you use yorkstreethomes.com or our services, how we use it, and your choices. If you have questions, please contact us using the details at the end.

Please also see our terms and conditions, which apply when you use the website or book our services.

1. Who we are

We provide cleaning, property maintenance and gardening services in London and nearby areas. Our contact details are in section 14.

2. Information we collect

Information you give us

  • your name, email address and phone number;
  • the property address and postcode, and details about the property;
  • the service, date and time you want, and any notes or instructions;
  • anything else you tell us in forms, emails, calls or messages.

Payment information

Online payments are handled by a secure third-party payment provider. We receive confirmation of the payment and limited details about it, but we do not see or store your full card details.

Information collected when you use the website

  • technical information such as your device, browser, IP address and general location;
  • how you use the website, such as the pages you visit and how you interact with them;
  • how you arrived at the website, such as the website, search or advert you came from;
  • which page and which button or form you used to contact us or book;
  • when you send an enquiry, make or change a booking, or use another of our forms, the IP address and the type of device, browser and operating system it was sent from (see section 8 for how long we keep them);
  • information needed for the security checks on our forms (see section 9).

Information about the service

  • your bookings, payments, invoices and receipts;
  • our communication with you;
  • photographs of the property taken before or after a job, where we take them.

3. How we use your information

  • to provide the services you ask for, and to manage your bookings and payments;
  • to reply to your enquiries and give you quotes;
  • to send confirmations, reminders, invoices and receipts;
  • to keep records of the work we have done;
  • to keep the website and our forms secure, to check that enquiries and bookings are genuine, and to prevent spam and fraud;
  • to understand how the website is used and to improve it and our services;
  • to measure how well our advertising works;
  • to send you news and offers, where you have agreed to this or the law allows it;
  • to meet our legal, tax, accounting and insurance obligations.

4. Our legal bases

Under UK data protection law, we rely on:

  • Contract: to provide a service you have booked or asked us about, including taking payment and issuing invoices.
  • Legitimate interests: to run and improve our business and website, reply to enquiries, keep our systems secure and prevent fraud. We only do this where it does not override your rights.
  • Consent: for non-essential cookies and similar technologies, and for some marketing. You can withdraw your consent at any time.
  • Legal obligation: where the law requires us to keep or share information, for example for tax.

5. Who we share information with

We do not sell your personal information. We share it only where needed, with:

  • our cleaners and maintenance staff, so they can carry out your booking;
  • our payment provider, to take payments;
  • service providers who help us run the business and the website, such as hosting, storage, email, customer records, accounting, invoicing, website security, and website and advertising measurement;
  • insurers and professional advisers, where needed;
  • regulators, the police or other authorities, where the law requires it.

Service providers who handle personal information for us may only use it to provide their service to us, and must keep it secure.

6. International transfers

Some of our service providers may process information outside the UK. Where they do, we make sure there are appropriate safeguards in place, such as UK adequacy regulations or approved contract terms.

7. How we protect your information

We keep personal information in secure systems with access limited to people who need it. No website or system is completely secure, but we take reasonable steps to protect your information. Your booking and invoice links are private: please don't share them.

8. How long we keep it

  • Booking, payment and invoice records: up to 6 years, for legal, tax and insurance reasons.
  • Enquiries: for as long as needed to deal with them, then deleted or anonymised.
  • The IP address and device details saved with an enquiry or booking: up to 12 months, then deleted, even if we keep the enquiry or booking itself for longer.
  • The record of your cookie choice (a random ID, what you chose and when): 12 months, then deleted.
  • Other information: only for as long as we need it for the purposes in this policy.

9. Cookies and similar technologies

Cookies are small files stored on your device. We and our service providers use cookies and similar technologies in the three groups below. Only the first group is always on: the cookies in the other two are stored only once you agree.

You can change your choice at any time with (the link is also at the bottom of every page). Your choice is saved in a cookie on your device for 6 months, and we ask again after that or when the cookies we use change. We also keep a record of each choice, so we can show when consent was given or refused: a random ID, what you chose and when, but nothing that identifies you. It is deleted after 12 months.

Necessary (always on)

Needed for the website to work: keeping it secure, remembering your cookie choice, taking payment for a booking, and showing our map and videos.

  • ysh_consent (6 months): Set by York Street Homes. Remembers your cookie choices.
  • __cf_bm (30 minutes): Set by Cloudflare to tell people from bots and protect the website from attacks.
  • cf_clearance (Up to 30 minutes): Set by Cloudflare after a security check, so you aren't checked again straight away.
  • __stripe_mid (1 year): Set by Stripe, our card payment provider, to prevent fraud when you pay for a booking.
  • __stripe_sid (30 minutes): Set by Stripe to prevent fraud during a payment.
  • NID (6 months): Set by Google when our Google map loads, for its security and settings.
  • YSC (Session): Set by YouTube, only once you play a video in one of our articles.
  • VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA (6 months): Set by YouTube, only once you play a video, to keep playback working and remember your YouTube cookie settings.
  • Vimeo player (No cookies): Vimeo videos in our articles play in Vimeo's do-not-track mode, which stores no cookies.

Analytics (with your consent)

Help us understand how visitors use the website, such as how many people visit, which pages they read and where they came from, so we can improve it. Microsoft Clarity also records how pages are used (clicks, scrolling and mouse movement) as heatmaps and session replays; anything typed into forms is hidden. We also count visits with Ahrefs Web Analytics, which uses no cookies and doesn't identify you.

  • _ga (13 months): Set by Google Analytics to tell visitors apart with a random number, and count visits and sessions.
  • _ga_* (13 months): Set by Google Analytics to keep track of your current visit and count page views.
  • _clck (1 year): Set by Microsoft Clarity to recognise a returning browser with a random ID, for heatmaps and session replays.
  • _clsk (1 day): Set by Microsoft Clarity to join the pages of one visit into a single session replay.
  • CLID (1 year): Set by Microsoft Clarity (on clarity.ms) to recognise a browser across sites that use Clarity.
  • MUID (1 year): Set by Microsoft (on bing.com and clarity.ms) to recognise a browser across Microsoft services.
  • ANONCHK, MR, SM (10 minutes / 7 days / session): Set by Microsoft (on clarity.ms and bing.com) to check and keep the MUID cookie in sync.

Advertising (with your consent)

Let us see which of our Google adverts led to an enquiry or booking, so we don't pay for adverts that don't work. Google may also use your visit to choose which adverts to show you.

  • _gcl_au (3 months): Set by Google Ads to measure how well our adverts work.
  • _gcl_aw (3 months): Set by Google Ads when you arrive from one of our adverts, so a later enquiry or booking can be linked to that advert.

The automatic security check on some of our forms is Cloudflare Turnstile. You can read how it handles information in Cloudflare's Turnstile privacy policy. For how Google handles information from the map, videos, Google Analytics and Google Ads, see Google's privacy information. Microsoft Clarity, which provides the heatmaps and session replays, is covered by the Microsoft Privacy Statement. Session replays hide anything typed into our forms, and they are not recorded on private booking or invoice pages.

If you don't consent, Google's tags still send us information that doesn't use cookies or identify you, such as that a page was viewed or a form was sent. Google uses it to estimate how well our adverts work overall.

You can also block or delete cookies in your browser settings, although some parts of the website may then not work properly.

10. Marketing

We may send you news and offers where you have agreed to this or the law allows it. You can stop them at any time using the unsubscribe link in our emails or by contacting us. We do not share your details with other companies for their own marketing.

11. Your rights

You have the right to:

  • ask for a copy of your personal information;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete your information;
  • ask us to limit how we use it;
  • object to how we use it, including for marketing;
  • ask for your information in a format you can take elsewhere;
  • withdraw consent you have given.

To use any of these rights, contact us using the details below. We may need to confirm your identity first. Some rights depend on the circumstances, and we will explain if one does not apply.

12. Children

Our website and services are not intended for anyone under 18, and we do not knowingly collect their information. If you think a child has given us personal information, please contact us and we will delete it.

13. Changes to this policy

We may update this policy from time to time. The current version is always on this page, with the date it was last updated. See also our terms and conditions.

14. Contact us

York Street Homes LTD
20 Wenlock Road, London N1 7GU
Phone: +44 7468 634925
Email: info@yorkstreethomes.com

If you are not happy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk.